When did you last give an “elevator pitch?” The term is used for a concise and compelling summary of an idea. Its name comes from the need to deliver the pitch in the short time of an elevator ride, which means in under two minutes.

Suppose that you were asked by a colleague, on entering the elevator, “I’m curious. You say you are a Christadelphian. Why are you one?” How would you answer by the time you arrived at the floor where you were getting off?

In a world where more and more communication takes the form of very short text messages, how can we make an impact in the brief time we hold the recipient’s attention? Let’s explore one approach to providing an answer.

Photo credit:  ID 354299368 | Elevator Pitch © Andrey Popov | Dreamstime.com

The core of my religious faith rests on promises that God made to Abraham over 4,000 years ago. These promises tell us about the plan that God revealed to Abraham to bless the world through him and through his offspring.

The pivot of the plan is one special descendant of Abraham who is identified in the New Testament as the Messiah (Christ), Jesus of Nazareth. 

When Jesus returns from heaven, where he ascended after his resurrection, he will give Abraham and those of his offspring who embraced his faith their promised eternal inheritance.

• They will be brought back from the dead and given immortality. 
• They will join Jesus reigning in his Kingdom on earth, extending peace and blessing to all nations. 

This plan is the great hope for the world. We are all invited to believe in the plan in order to receive the blessing of life forevermore in a world that is filled with God’s glory.

As to why I believe, one reason is the prominent role that Abraham’s natural offspring, the Jewish people, are taking in today’s world.  Israel’s return to their ancient land was foretold before Christ returns. And Israel and the Jewish people have a prominence in the world that is out of all proportion to their numbers.

Last updated 2025-08-20 Next update scheduled 2025-09-20